Elevate Your Point-of-Sale with Custom Rack Cards

Capture customer attention right at the counter.

Rack cards are slim, vertical marketing pieces designed to fit standard 4×9 brochure holders and countertop displays. Their compact size and double-sided printing let you deliver essential information, such as promotions, QR codes, event details, without overwhelming space.

At PRINTER, we make ordering rack cards effortless. Choose your paper stock, upload your artwork, and enjoy fast, reliable turnaround. Our high-definition UV printing ensures your graphics pop, helping you influence buyers at the moment of decision.

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Two vertical 4×9 rack cards for a photography studio—one featuring baby portraits under “Kids Photography” branding, the other showing smiling family images under “Family Photography,” both with booking URL and phone number.

PRODUCT SPOTLIGHT

Best Tips for Designing Impactful Rack Cards

Master the art of designing, printing, and placing rack cards that grab attention and drive action.

Keep Your Message Clear
Use a concise headline and minimal text so readers grasp your offer at a glance and understand your key points.

Drive Action with Smart CTAs
Incorporate a prominent QR code or URL. Giving prospects a direct “what’s next” boosts engagement and makes results easy to measure.

Position for Maximum Impact
Place rack cards where your audience already lingers—reception desks, café counters, retail checkouts—so they encounter your message at the most receptive moment.

Keep Your Layout Clear
Use bold headings, legible fonts, and plenty of white space. A balanced design with high contrast ensures your key details (phone, URL, QR code) leap off the page.

Explore Premium Finishes
Matte stocks lend a luxurious feel, Uncoated options reduce glare for easy reading, and UV coatings make colors pop while withstanding wear—each finish reinforces your brand’s quality.

Leverage Both Sides
Plan complementary front-and-back designs—tease on the front and detail benefits or a call-to-action on the back.

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Frequently Asked Questions About
Rack Cards

What process do you use to print Direct to Garment shirts?

Direct-to-Garment (DTG) printing is a method of applying digital designs directly onto fabric using specialized inkjet technology. Unlike traditional methods like screen printing, which requires setting up stencils for each color, DTG allows for highly detailed, full-color designs without the need for separate screens. Our print technology allows for full-color garment printing using premium materials & ink with a fast turnaround. Great for all family or promotional & networking events such as grand openings, trade shows, family reunions & more with no minimums.
What sizes and types of Direct to Garment shirts do you have for sale?

We use Gildan, Port & Company, Bella + Canva and we can also get any brand, fabric and style you wish for custom quotes over 50 pieces. Available styles include Men's, Women's and Youth companions with both short and long-sleeve options!
What types of files do you accept for Full-Color shirts?

Acceptable file types are .pdf and .jpg files.
What is the total print area for the Full-Color shirts?

You can print any size imprint you like and place it where you like, up to an imprint area of 11"x14" or 14" x 11" All imprints are centered 2" down from the bottom of the collar for the front, and 5.5" down from the top of the collar for the back. We recommend across the chest for front-only shirts.
Do I need to set up my Full-Color shirt artwork differently for various colors?

No. For all T-Shirts, the background color of your artwork must be transparent if you want the color of the garment to show. Saving a transparent PDF is the best way to do this.
Do you offer templates to assist in setup for Full-Color shirts?

To help visualize setup and bleed rules, you can use our T-Shirt templates available here.
Do I need to setup my Full-Color shirt files with Bleed, Crop Marks, etc?

No, please do not send your artwork with bleed or any printer marks, including crop marks, registration marks, or color bars.
Do I need to set up my artwork differently for the women's and youth size Full-Color shirts?

Not necessarily. Since women's and youth size shirts are a bit smaller, you can to set the artwork to 80% of the regular size if you prefer.